fig.000 is a creative directing and branding studio specializing in art direction in culture. Rooted in the concept of 'fig.', which represents figures, shapes, and the process of development, we transform ideas into visually compelling stories. fig.000  arranges and configures new functions while maintaining the essential and most important form. Even if it's waste and make them into another shape. Like the pictures in a book, that is meant to be metaphorical, it is archived within the work to create a single meaning and designing sets, or directing visual narratives, we blend things to create work that is both meaningful and impactful, with a focus on the evolving nature of creativity.